Insights, Resources, Roadmaps, Technology Solutions

Digital Transformation: Disrupt or be Disrupted

May 5, 2022

By: Alvin McBorrough, Founder and Abbey Pint, CMO

Harnessing the power of digital to transform your customer interactions.

Digital transformation involves companies adopting digital technology to improve efficiency, value or innovation.

“Speed is the new currency of business.”

– Marc Benioff, Founder and CEO of Salesforce

Digital Transformation is the new frontier of the

4th Industrial Revolution

First Revolution

The introduction of mechanical production equipment driven by water and steam power transformed the world.

Second Revolution

Mass production and efficiency was achieved by the assembly line and the use of electrical power.

Third Revolution

The use of electronics and programmable computers significantly furthered automated production.

Fourth Revolution

The current digital revolution is dominated by cloud computing, artificial intelligence, Big Data, robotics, IoT, smart phones, social media, and more to come.

Digital Disruption Is Impacting All Industries

“Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.”

– Pierre Nanterme, CEO of Accenture

Digital transformation has enhanced connectivity worldwide.

Digital Disruption is:

the effect of digital business models and technologies on value proposition and market position.

distinguished from traditional competitive dynamics by velocity of change and high stakes.

like a vortex, pulling data toward the digital center, where everything that can be digitized, is.

A customer-facing digital strategy will

improve your brand by creating tangible value for your organization.

Successful digital transformation will enable your organization to drastically change how it interacts with customers, and how it is positioned for future growth.